Best Programmatic Advertising Platforms For Performance Marketers
Best Programmatic Advertising Platforms For Performance Marketers
Blog Article
Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better accuracy and more dependable data
Pixel tracking utilizes an item of code to register conversions on your website. It's simple to set up and much less vulnerable to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having difficulty with altering web browser personal privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your own domain and treated as first-party code, implying it's less most likely to be impacted by advertisement blockers or various other safety procedures. This gives extra exact data and a more complete picture of user journeys throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers online marketers much more ownership over the data they send, and makes it easier to comply with numerous information regulations. It's additionally a whole lot much less prone to scams, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts data efficiency and accuracy, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel monitoring depends on JavaScript tracking codes that are placed in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking enables organizations to bypass these constraints and supply precise, constant data that is much less prone to interference.
This type of tracking additionally enables services to track conversions that occur outside of the website, like call and in-store acquisitions. This is essential considering that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason why S2S is extra reputable for companies looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems significantly alter just how they manage cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place beyond your website.
On top of that, server-side tracking allows you to catch user information directly by yourself servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and privacy infractions.
A server-side tracking system is a collection of directions that informs your site's web server what occasions to record. This information is then sent to analytics tools like Google Analytics and Facebook Service. It's also made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that uses a little item of code on your website to collect information from users.
4. Much easier to apply
Server-side tracking is an information collection process that takes place on the site's very own server, bypassing internet internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data monitoring and gives organizations extra control over transmission, making it typically performance marketing platforms a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids guarantee conformity with personal privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.